East Coast Wings + Grill Develops Fast Casual Model For New Market Franchise Expansion

Full-Service, Family-Dining Restaurant Proves Out Strong Economics with Smaller Footprint

After demonstrating strong unit economics with less square footage in multiple locations, full-service, family-dining franchise East Coast Wings + Grill is further evolving with the development of a fast casual model that will be offered to franchisees in new markets around the country.

The re-engineered model is designed with reduced overhead costs and maximum unit output in mind, while maintaining the brand’s high food quality standards. The last reengineered model – dubbed ‘ECW 2.0’ – achieved a reduction of approximately 30 percent in development cost and 27 percent in square footage, while sustaining unit-level sales of the original, larger store layouts. To read more, click here.