Why Us

Daryl + Angela Townsend, Owners of Kernersville, NC and Greensboro, NC

A Regional Brand With Deep Community Roots

East Coast Wings + Grill is a regional brand, with the kind of community connections that come from building restaurant by restaurant, market by market, rather than spreading thin across the map. We focus growth to where the brand can build real relationships with guests, deliver hands-on support, and strengthen supply chain and marketing efficiency for every franchise owner in the system. 

That approach has earned strong brand awareness in core markets and loyal guests in the secondary and tertiary markets around them. East Coast Wings + Grill is a brand people know, trust, and return to, backed by a franchise system built for long-term stability.

Focus on Franchisee and Guest Satisfaction

East Coast Wings + Grill is a full-service, family-friendly concept with the energy of game day. Our brand is built around loyal, repeat guest bases in communities of every size, giving new franchise owners a restaurant people are already excited to see open near them. 

Guests come back for the expansive menu, food quality, inviting atmosphere, and genuine hospitality. Franchisees benefit from a business model and support system designed to turn that guest loyalty into strong, sustainable performance.

An Experienced Team Behind You

Behind every East Coast Wings + Grill restaurant is an experienced leadership team and a franchise system built to support you. Our executive team and ownership bring a combined 150+ years of restaurant experience and 75+ years in franchising, backed by best-in-class supply chain and vendor relationships. We’re proud to work alongside a franchisee community that is engaged, passionate, and committed — and to keep our corporate team accessible every step of the way. East Coast Wings + Grill is also a proud member of the International Franchise Association and the National Restaurant Association.

Company member of International Franchise Association and National Restaurant Association

Industry Leading Unit Level Economics and ROI Model

East Coast Wings + Grill is Driven by Unit Level Economics®, a franchise philosophy that puts franchisee profitability at the center of every decision:

• Strong sales to investment ratio
• Efficient footprint/prototype
• Inline or end cap – no need for a free-standing building
• High unit continuity rate
• Strong  franchisee satisfaction

We expand with discipline, not just speed. Every market and site is evaluated through the lens of long-term restaurant potential, regional brand strength, and the ability to support franchise owners effectively.

Attractive Financial Performance*

We’re proud of the results our franchise owners achieve:

• Average Gross sales: $1,984,004* (2.0 model)
• Average NOI: 14.75%* (2.0 model)
• Sales to investment ratio: 2.70 to 1* (2.0 model)