East Coast Wings + Grill Launches First-of-its-kind Franchisee Incentive and Conversion Program

As a brand with a proven business model, strong brand reputation, and a record of driving unit-level economics, ECW+G offers the ideal platform for visionaries to start or extend their journeys. The program is designed to appeal to a multitude of candidates, including franchise-modeled food operators who are at the term of their current franchise agreement and may be interested in another brand to consider operating, independent restaurant owners considering a franchise brand as a way to combat the challenges associated with operating a restaurant in today’s new normal and multi-unit operators looking to expand their portfolio with a successful, proven brand. Based on the disclosed FDD average unit volumes, overall savings through the program are approximately $140,000.

When it comes to independent restaurant operators, times have never been more challenging. With the conversion program with ECW+G, these owners can benefit from becoming part of a franchise brand with supply chain efficiencies, training, operations support, enhanced local store marketing support, and a dedicated commitment to unit-level economics.

Through the program, which runs until March 31, 2024, ECW+G’s National Franchise Service Center will provide guidance, mentorship, and business reviews to help candidates achieve their milestones and maximize potential. The program also fosters a collaborative environment through regular franchise owners’ meetings, where owners can network, share best practices, and learn from their peers. Once an ECW+G franchisee, owners will have priority consideration for opening new locations and expanding into untapped markets, allowing them to scale their business and increase overall profitability.

Known for its high-quality wings that come in over 55+ flavors and 7 heat indexes, ECW+G offers guests a relaxed, comfortable atmosphere to bring the family, enjoy a game, or pick up convenient carry-out options. ECW+G continues to attract single-unit, multi-unit, and multi-concept franchise candidates and targets regional expansion in markets nationwide, including Philadelphia, Raleigh, and Memphis.