A Recipe for Success: The Original Cookie Skillet™ REMIX and the Power of Menu Innovation at ECW+G

At East Coast Wings + Grill (ECW+G), we know that a successful franchise isn’t just about great food—it’s about strategic innovation that keeps guests coming back for more. That’s why we’re launching The Original Cookie Skillet™ REMIX, a year-long limited-time offering (LTO) that highlights the power of menu creativity, guest engagement, and operational efficiency.

This dessert-driven campaign isn’t just about satisfying sweet cravings—it’s a proven strategy to increase ticket averages, drive repeat visits, and create buzz that benefits franchisees across the system.


The Sweet Strategy Behind The Original Cookie Skillet™ REMIX

LTOs are a key ingredient in a strong franchise model. They keep the menu fresh, encourage guest excitement, and drive urgency-based sales. The Original Cookie Skillet REMIX is designed to do exactly that, delivering four unique, limited-time cookie creations throughout 2025:

  • January 14 – February 28: A warm double chocolate cookie with pink chocolate chips, vanilla ice cream, and raspberry syrup—perfect for Valentine’s Day and winter indulgence.
  • March 4 – May 31: A buttery white chocolate macadamia nut cookie, rich vanilla ice cream, and gooey caramel drizzle—an ideal springtime treat.
  • June 3 – August 31: A patriotic red, white, and blue cookie skillet topped with vanilla ice cream and raspberry sauce—perfectly timed for summer holidays.
  • September 2 – December 31: A luxurious red velvet cookie, creamy vanilla ice cream, and rich syrup—delivering holiday flavors guests crave.

By staggering these releases, ECW+G keeps guests engaged year-round and ensures franchisees consistently see strong dessert sales.


How LTOs Drive Franchise Success

At ECW+G, we’ve built a franchise system that combines operational simplicity with high guest engagement, and The Original Cookie Skillet REMIX is a prime example of this strategy at work. Here’s why:

Increased Ticket Averages – LTO desserts encourage guests to add one more shareable item to their check, boosting per-table revenue.
Built-In Marketing Appeal – Seasonal flavors and eye-catching visuals drive organic social media engagement, word-of-mouth marketing, and limited-time urgency.
Operational Simplicity – Using familiar ingredients and existing processes, this LTO requires no additional kitchen complexity—making execution easy for franchisees.
Guest Loyalty & Repeat Visits – With new flavors rolling out every few months, guests have a reason to return and try the next featured skillet.

“The Original Cookie Skillet REMIX is all about reinvigorating our dessert menu while creating shareable, crave-worthy items that drive sales and guest excitement,” says Ashley Mitchell, Vice President of Marketing at ECW+G. “By keeping our offerings fresh and innovative, we’re helping our franchisees build strong, repeat guest traffic.”


The Bigger Picture: ECW+G’s Proven Menu Strategy

ECW+G isn’t just about wings—we offer a diverse, balanced menu that creates a full-service dining experience, driving strong unit-level economics for our franchisees.

  • 50+ wing flavors with 7 heat indexes = a guest-driven customization model.
  • Signature burgers, flatbreads, and craft beer diversify the menu and attract a broad guest base.
  • Shareable appetizers and desserts like The Original Cookie Skillet REMIX drive social dining and higher ticket totals.

This menu strategy has helped ECW+G outperform industry averages, with higher guest satisfaction and increased unit revenue across our franchise system.


Ready to Invest in a Franchise with Proven Growth?

If you’re looking for a franchise opportunity backed by smart menu innovation, strong guest loyalty, and a high-performing business model, ECW+G is the right fit.

Now is the time to bring ECW+G to your market—and The Original Cookie Skillet REMIX is just one example of how we keep our menu fresh, exciting, and profitable for franchisees.

Learn more about ECW+G franchising today! Let’s talk about your next big investment in a proven, guest-loved concept that’s designed for success.

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